Our Work

Whether you need a single product marketing consultant to quickly fill a gap or a team of vetted practitioners, the West97 Marketing team has a proven track record leading marketing and sales programs that drive growth for global enterprises and early-stage startups alike. Browse through some of our team’s featured work.

New York, New York

Consultant Spotlight:

Adam Aftergut

As the principal of West97 Marketing, Adam provides strategic direction (e.g., value prop creation) as well as hands-on implementation (e.g., content creation and program management).

Featured Work: Adam Aftergut

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Increasing Global Product Adoption

Adam is skilled at driving expansion deals and rapidly onboarding hundreds of thousands of end users by creating an integrated portfolio of global user adoption content and programs.

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Increasing Global Product Adoption

Adam is skilled at driving expansion deals and rapidly onboarding hundreds of thousands of end users by creating an integrated portfolio of global user adoption content and programs. His successes include promoting use of applications by end users at Fortune 500 companies and onboarding end users with multimedia educational content, including video tutorials, “cheat sheet” guides and more. Pictured in this series is a snapshot of him co-presenting with a customer at a virtual conference session focused on best practices for user adoption. Adam works well within big and small budgets alike when developing adoption programs and content.

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Training and Equipping Sales Teams

Adam has extensive experience training and equipping sales teams with critical knowledge, tools and techniques.

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Training and Equipping Sales Teams

Adam has extensive experience training and equipping sales teams with critical knowledge, tools and techniques. He creates and delivers sales enablement content encompassing high-impact value propositions, pitch decks, sales toolkit assets, value-based messaging, objection-handling guidance, prospecting techniques and more. The first snapshot in this series shows Adam just prior to delivering the keynote speech for the NICE WEM suite of products at NICE’s Global Sales Kickoff, which is attended by hundreds of sales executives. Other views here show glimpses of virtual sales training and self-serve training material.

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Planning and Execution of ABM Campaigns

Adam is experienced in developing and executing integrated lead gen, ABM, demand gen and product launch campaigns designed to create brands, develop categories, increase user adoption and more.

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Planning and Execution of ABM Campaigns

Adam is experienced in developing and executing integrated lead gen, ABM, demand gen and product launch campaigns designed to create brands, develop categories, increase user adoption and more. Among the campaigns he led was one shown here—an ABM campaign around the ROI of NICE’s EEM product that contributed to a 70% YoY increase in EEM enterprise customers and a 50% YoY increase in the attach rate. He has also managed outbound cold-calling campaigns and has extensive experience enabling SDRs.

Get to know our work

From value propositions to sales enablement tools, ABM content and more.
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