Product marketing connects your product’s value to customer needs. It includes clear messaging, effective content, sales tools, and go-to-market strategies—all designed to resonate across teams and markets while addressing your unique challenges. Our ‘Product Marketing On-Demand’ service takes this a step further, providing flexible, high-impact solutions tailored to your business.

We specialize in B2B product marketing for complex SaaS products and services sold to global enterprises and SMBs across industries. Product marketing connects your product’s value to customer needs through clear messaging, effective content and sales tools, and go-to-market strategies that drive adoption and revenue.

At West97, we bring a unique advantage: deep experience in enterprise software sales and years of service as trusted go-to-market advisors to founders and C-level executives. This expertise enables us to tightly align marketing strategy and messaging with sales execution, ensuring that your product resonates in the market while empowering sales teams to close deals effectively.

Our services are competitively priced—typically a fraction of the cost of a full-time product marketing hire or a mid-sized brand agency. Costs vary based on project scope, but we deliver field-ready, actionable solutions. Schedule a call to discuss pricing tailored to your needs.

Yes, we offer a 20% discount for companies with under $1M in ARR. We’re committed to supporting startups in scaling effectively with high-quality, cost-efficient solutions.

We primarily work on a project basis, delivering clear, outcome-driven results tailored to your business goals. For ongoing needs, we offer retainer models that provide consistent support for an economical price.

For clients with flexible, on-demand needs, we can also work on an hourly basis, offering the same level of expertise and precision. Let us know your requirements, and we’ll recommend the best engagement model for you.

Yes, we specialize in sales enablement. Our expertise includes developing sales communications strategies, coaching sales teams and delivering internal training. We’ve crafted agendas and content for global enablement programs, offsite sales kickoffs and field training initiatives. From objection-handling guides to demo scripts, we ensure that your sales team is equipped to close deals faster and more effectively.

For clients with flexible, on-demand needs, we can also work on an hourly basis, offering the same level of expertise and precision. Let us know your requirements, and we’ll recommend the best engagement model for you.

Product marketing connects your product’s value to customer needs through clear messaging, effective sales tools and go-to-market strategies. Growth marketing focuses on scaling your customer base through tactics like paid advertising, email campaigns and funnel optimization. At West97, we specialize in product marketing, ensuring that your product resonates with the market and aligns with business objectives.

For clients with flexible, on-demand needs, we can also work on an hourly basis, offering the same level of expertise and precision. Let us know your requirements, and we’ll recommend the best engagement model for you.

Project timelines range from 3 to 6 weeks, depending on complexity. For example, tailored pitch decks typically take 3 to 4 weeks, while more comprehensive product launches may take up to 8 weeks. Our streamlined process ensures quick turnaround without compromising quality.

For clients with flexible, on-demand needs, we can also work on an hourly basis, offering the same level of expertise and precision. Let us know your requirements, and we’ll recommend the best engagement model for you.

We go beyond branding to craft actionable, field-ready messaging and tools that directly support sales, product launches and go-to-market success. Our focus is on creating practical, strategic deliverables that drive measurable outcomes, not just aesthetics.

For clients with flexible, on-demand needs, we can also work on an hourly basis, offering the same level of expertise and precision. Let us know your requirements, and we’ll recommend the best engagement model for you.

While pitch deck studios may deliver visually polished presentations, we combine storytelling expertise with deep product marketing and sales experience. Our decks align with broader business goals and include strategic insights like POC structuring, value propositions and tailored talking points scripted by sales experts to ensure maximum impact.

For clients with flexible, on-demand needs, we can also work on an hourly basis, offering the same level of expertise and precision. Let us know your requirements, and we’ll recommend the best engagement model for you.

We specialize in complex B2B SaaS sectors, including AI/ML, big data, fintech, healthcare tech and enterprise software. Our experience spans industries like media, technology, financial services, construction and beyond.

For clients with flexible, on-demand needs, we can also work on an hourly basis, offering the same level of expertise and precision. Let us know your requirements, and we’ll recommend the best engagement model for you.

Yes, we can! While our focus is on product marketing, we offer brand design as an add-on service. This includes cohesive visuals and assets aligned with your messaging. Contact us to learn more and see examples.

For clients with flexible, on-demand needs, we can also work on an hourly basis, offering the same level of expertise and precision. Let us know your requirements, and we’ll recommend the best engagement model for you.

We can build on your existing materials, refining or expanding them to align with your business goals. Whether you need refreshed messaging, updated pitch decks or a cohesive launch strategy, we ensure that your existing assets work harder for you.

For clients with flexible, on-demand needs, we can also work on an hourly basis, offering the same level of expertise and precision. Let us know your requirements, and we’ll recommend the best engagement model for you.

You’ll work directly with Adam Aftergut, our Principal, alongside a trusted network of specialized contributors when needed. From messaging strategists to designers, we pull in the right resources at the right time to deliver seamless, high-impact results.