Privacy Policy

Last Updated: February  


This Privacy Policy describes West 97 Inc.’s approach to Privacy and provides information about how West 97 gathers, uses, processes, and shares personal information.

Our Privacy Pledge

We value your privacy. To ensure its protection, we have created this policy to explain our data practices and the options you have regarding the collection, use, and disclosure of your Personal Information through our website (referred to as “Website”), the content and advertising we publish on other websites, and our standard business activities and services provided to our clients and their employees (collectively known as the “Service”). This policy is easily accessible in the footer of our Website.

When we use the term “Personal Information,” we are referring to any information that can identify an individual, either directly or indirectly, through an identifier such as a name, identification number, or online identifier.

The Data We Collect and How We Use It

Website, Meeting Scheduling, and Event Sign Up. You don’t have to share personal information to visit our website. But if you want to access certain content, schedule a meeting, or sign up for events, you’ll need to provide us with some details, like:

  • Your Name
  • Job and company information
  • Contact information, like mailing address, email, and phone numbers
  • Any special requests for events

We use the information you share with us to schedule meetings, answer your questions, and give you the services and resources you need as a client. We’ll share this information as needed to fulfill your requests and for events.

We keep your personal information to meet our contractual obligations to our clients and follow legal rules.

Interactions with Us. We get personal information from and about you when you interact with us and our Service. For example, when you join our mailing list, send us an email or mail, we get your email address or mailing address and the information you give us. We keep track of your meeting attendance, event attendance, and use of resources on our website. We also keep a record of others we interact with in connection with events. If you engage with our social media pages, channels, and content, we’ll receive your profile name and identifier and the information you share.

We use this information to answer your questions, stay in touch with you, plan company activities and events, make our events and resources better, and create reports for internal business and member purposes. We use, store, and share this personal information with outside parties as needed to fulfill requests and meet our obligations to clients and requesters, and to follow legal requirements.

Marketing and Informational Updates. With your permission, and when allowed by law, we use your email, mailing address, and other personal information to send you updates and information about our offerings and services. You can opt-out of marketing emails anytime by clicking the unsubscribe link at the bottom of the emails or by reaching out to us at We’ll take care of your opt-out request right away. Opting out won’t change the legality of any processing before you withdrew your permission.

We may also send you important updates about West 97 and our Service, like changes to our Privacy Policy or security breaches. We keep your personal information for these purposes to meet our obligations to members, account holders, and requesters, and to follow legal requirements. Opting out of marketing communications doesn’t stop us from sending you other important communications, like information about your services or responses to your requests.

Applying for a Job with Us When you express interest in working with us or submit a job application, you may send us personal information via email, such as your name, email address, phone number, resume/CV, and cover letter. We use this information to get back to you, talk to you about job opportunities, and prepare for a contract if you’re hired. If you’re hired, we’ll keep your personal information for as long as you work for us and for the time required by law. If you’re not hired, we’ll delete your information after the time limit for legal action has passed.

Legal and Other Similar Uses. We process and disclose information, including your Personal Information, if we believe doing so is required or appropriate to: comply with law enforcement requests and legal process, such as a court order or subpoena; respond to your requests; comply with the law; enforce our Terms of Use; or protect your, our, or others’ rights, property, or safety. This processing is based on our legitimate interests in legal protection of our and others’ rights. We retain Personal Information for as long as allowed or required by statutory laws.

Pseudonymization and Anonymization. Sometimes we may replace your Personal Information with a pseudonym or remove personal details altogether for business purposes such as improving our offerings and services. We do this without giving notice to you and use this information based on our legitimate interest to offer better products and services to our members. We keep this information for as long as it is necessary and useful for improving our products and services.

Automatic Usage Data Collection through Cookies and Similar Technology

With your permission or in accordance with applicable law, when you access the Service (including our social media pages and channels) or open our emails, we and our third-party service providers and vendors such as advertising networks, social media widgets, and analytics providers automatically collect certain information, including Personal Information, using methods such as cookies, web beacons, pixels, and web server logs. This information helps us evaluate and improve our offerings, including the content we publish, the performance of the Service, and to provide you with personalized content both on and off the Service and in emails, prevent fraud, and gather analytical data for Website traffic and management.

The information collected may be linked with other data we have collected from and about you, and our vendors may combine the information collected on our Service and emails with other information they have about your online activities over time and on other devices and websites or apps. Their use of the information is subject to their own privacy policies. Our Cookie Policy provides more information about our use of cookies and the retention of Personal Information collected through them. You can also find information on declining or opting out of cookies in our Cookie Policy. Our practices regarding online advertising are described in the Online Advertising section.

The automatically-collected information is used and kept by us and our vendors as necessary to provide the Service or until you withdraw your consent.

Online Advertising Practices

We and our partners (e.g. ad networks) use standard tracking technology to show our advertisements to you on other websites. With your agreement or as allowed by law, we and our partners collect information about your Website usage to provide targeted advertisements to you. Ad networks allow us to tailor our ads to users based on click-stream, demographic, behavioral and contextual data. These partners use this information according to their own privacy policies.

More information on the use of cookies in online advertising can be found in our Cookie Policy. Some of the third parties listed in the Cookie Policy may belong to the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA). To understand how to control tracking and learn more about the technology, visit the consumer awareness section of the DAA’s website (

Information Disclosures

We only share your Personal Information as outlined in this Privacy Policy. We do not rent or sell your Personal Information. Apart from what’s already stated in this Privacy Policy, we may also share your Personal Information with third parties in the following scenarios and for the following reasons:
Your Organization. We may share information with your organization about you, your event attendance, and your utilization of the offerings, services, and resources we provide to you. This information is disclosed to fulfill our contractual obligations with your organization.

Other Users. With your consent, the Website may display your name, job title, company, and contact information to other event participants. The purpose of this sharing is to encourage communication among participants. We may also share your information with others in any client committees you are a part of. This information is shared to assist the committees in functioning.

Service Providers and Vendors. We share the Personal Information we gather with our service providers (e.g. Website hosting platform and email service provider), vendors (event organizers and ad networks), and other subcontractors (e.g. graphic designs, videographers, and PR specialists) to fulfill the objectives outlined in this Privacy Policy. This enables them to provide their services to us and you, and aid us in communicating with you about offerings, services, events, and promotions that may interest you.

Merger, Sale, or Other Asset Transfers. In the event of a merger, acquisition, financing evaluation, reorganization, bankruptcy, receivership, sale of company assets, or service transfer to a new provider, your information may be revealed during the negotiation of such transactions and/or be sold or transferred as part of the deal as allowed by law and/or agreement.

Data Security Promise

We have established reasonable physical, electronic, and managerial procedures to protect against unintended, illegal, or unauthorized destruction, loss, alteration, access, disclosure, or use of information. Despite these measures, we cannot guarantee complete security, as 100% security is not always achievable. Our security measures to secure Personal Information may not always be successful or sufficient.

How Personal Information Is Handled and Stored

Our Service operates in the United States, so if you share Personal Information with us through the use of our Services, we will collect, process, and store it in the US. This information may also be transferred to third parties in other countries around the world. If you come from an area with data protection laws that differ from those in the US (such as the European Economic Area), be aware that your Personal Information may be transferred to the US, which has different data protection laws.

We take precautions to secure your Personal Information during transfer to the US. For more information on our data transfer security measures, please email


Our Dedication To Children’s Privacy

Ensuring the privacy of children is of utmost importance to us. As a result, we do not collect or retain any information from individuals we are aware are under 16 years old and our website is not designed to attract individuals under 16. If we become aware that a user is under 16, we will immediately remove any Personal Information that they have provided to us.

Ensuring the Accuracy of Personal Information and your Individual Rights

We take measures to maintain the accuracy and completeness of your Personal Information, and we depend on you to provide us with accurate and complete Personal Information when interacting with us. If you are from the EU, you may have the legal right to:

  • Correct inaccurate Personal Information;
  • Erase Personal Information;
  • Object to the processing of Personal Information;
  • Restrict the processing of Personal Information; and
  • Port (Transfer) Personal Information (i.e., receive the Personal Information you have provided to us in a structured, commonly used and machine-readable format and for us to transmit it to another entity).

For your privacy and security, we will also take reasonable steps to verify a requestor’s identity before addressing their request. If our processing of your Personal Information is based on your consent, you can withdraw your consent at any time. However, withdrawing your consent will not affect the legality of the processing prior to the withdrawal.

Please send any requests to by email.

Please refer to for details on your rights (available in different languages). If you have any concerns about how your Personal Information is processed, please send us an email at, and we will respond promptly. If you believe your rights have been violated and you are in the EU, you may file a complaint with your local EU Data Protection Authority. For more information on these rights, visit West 97 Inc. will work with relevant regulatory authorities, including data protection authorities, to resolve any complaints about the handling of Personal Information that cannot be resolved between us and an individual.

Retention of Personal Information

We determine the length of time we keep your Personal Information based on several factors, such as the quantity and type of information, its sensitivity, the potential risk of harm from unauthorized access or use, the reason for processing it, and whether we can meet the same purpose through other means. For instance, even after you switch organizations, we may keep some information about you to track your activities, simplify organization changes, and for recordkeeping purposes. Once we no longer need your Personal Information, we will securely dispose of it in accordance with our policies and relevant laws.

We will try to fulfill requests to delete your Personal Information, however, in some cases we may be required to keep it for legal reasons and not delete it. If that’s the case, we will only comply with your request after fulfilling those requirements. When we delete any data, it will be removed from the active database, but may still exist in our archives. We may also keep your information for anti-fraud purposes.

Third Party Providers

This document only covers the use and disclosure of information collected through the Service by us. When you share your information with others, their use and disclosure of it may be governed by different rules. West 97 Inc. does not control and cannot be held responsible for the privacy policies of third-party providers. It is recommended that you review their posted privacy policies or ask questions before disclosing any personal information to them.

Updates to this Privacy Policy

This Privacy Policy may be altered from time to time without affecting your rights under relevant laws. Any modifications to our Personal Data practices will be reflected in updates to this Privacy Policy. We’ll keep you informed of these updates by posting the revised policy here and changing the “Last Updated” date above.

How To Contact Us

If you have any further inquiries or concerns regarding our privacy policies, feel free to reach out to us via email at

Need to get in touch with West 97 Inc.? You can schedule a call with us through our website, drop us an email, or send us a letter, whichever you prefer – we’re here to listen.

West 97 Inc.
Attn: Privacy Team
2248 Broadway #1235

New York, NY 10024

Cookie Policy

Last Updated: January 21, 2023

This cookie policy (the “Cookie Policy“) describes how the West 97 Inc.’s Website uses cookies and other similar technologies.

What are Cookies and Their Purpose?

Cookies are tiny text files that get stored on your computer or mobile device when you visit the Website. Other similar technologies such as web beacons and tracking pixels are also used on the Website and in our emails. These technologies collect information such as IP address, browser details, device IDs and characteristics, operating system version, language preferences, access time and date to the Website, referral URLs, email receipt and opens, and usage data for the Website, our emails, and the content on it.

Cookies on the Website can be either first-party or third-party cookies. First-party cookies are set by West 97 Inc. and have the same domain as the Website. Third-party cookies are stored by third-party providers and organizations with different domains. Some cookies expire as soon as you close your browser (called session cookies), while others remain on your device until you delete them or they expire (called persistent cookies).

West 97 Inc. and its service providers and vendors (such as functionality, analytics, and advertising providers) place cookies and similar tracking technologies on your device to ensure the proper functioning of the Website, prevent fraud, and to personalize, track, evaluate, and improve the Website, online ads, and emails we send.

For further information about cookies, visit


West 97 Inc. and its service providers and vendors use the following categories of cookies on the Website:

  • Functionality Cookies:These cookies are essential to enable you to move around the Website and use its features. These cookies will be placed on your device and used even if you do not consent to the use of cookies. These cookies also allow the Website to remember the choices that you make (e.g. language or the region you are in) and may provide enhanced features.
  • Performance Cookies:These cookies collect information about how you use the Website (e.g. which pages you go to most often) to learn about our Website users and improve how the Website works. The Website provides you with options on how it will use these cookies.
  • Targeting/Advertising Cookies:These cookies are used to deliver online advertisements on other websites that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaigns. The cookies remember that you have visited the Website and this information may be shared with other organizations, e.g. advertisers. The Website provides you with options on how it will use these cookies.

Please see below a more detailed list of the cookies we use on the Website.


The Website utilizes strictly necessary cookies to deliver its services to you. These cookies are mandatory and do not require prior consent. By accessing our website, you agree to the use of all other cookies in addition to these essential cookies.

You can withdraw your consent at any time, for example by deleting the cookies manually or by changing your browser settings. You may also opt-out of targeted advertising using cookies and similar technology by using the DAA’s opt-out option available at and for NAI members at


We use the following cookies on the Website:

Functionality Cookies

Name of Cookie

Purpose of cookies

Google Tag Manager

Help manage website trackers

Performance Cookies 

Name of Cookie

Purpose of cookies

Google Analytics

To learn more about Google Analytics and how to opt out, please visit 

Website usage analytics

Targeting/Social Media/Advertising Cookies 

Name of Cookie

Purpose of cookies

Bing Ads

Targeted online advertising

DoubleClick Ad Exchange

Targeted online advertising

Google Ads

Targeted online advertising

Google Dynamic Remarketing

Targeted online advertising

LinkedIn Marketing Solutions

Targeted online advertising

Twitter Advertising

Targeted online advertising

Facebook Connect

Targeted online advertising


West 97 Inc. may, in its sole discretion, change this Cookie Policy to reflect changes to our practices from time to time. Any and all changes to West 97 Inc.’s Cookie Policy will be reflected here and the date new versions are posted will be stated at the top of this Cookie Policy. We encourage you to review this page regularly for the latest information on our privacy practices.


If you have any questions regarding our Cookie Policy, please email us at

Effective February 2, 2023

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