Our Work

Whether you need a single product marketing consultant to quickly fill a gap or a team of vetted practitioners, the West97 Marketing team has a proven track record leading marketing and sales programs that drive growth for global enterprises and early-stage startups alike. Browse through some of our team’s featured work.

New York, New York

Consultant Spotlight:

Adam Aftergut

As the principal of West97 Marketing, Adam provides strategic direction (e.g., value prop creation) as well as hands-on implementation (e.g., content creation and program management).

Featured Work: Adam Aftergut

Increasing Global Product Adoption

Adam is skilled at driving expansion deals and rapidly onboarding hundreds of thousands of end users by creating an integrated portfolio of global user adoption content and programs.

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Training and Equipping Sales Teams

Adam has extensive experience training and equipping sales teams with critical knowledge, tools and techniques.

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Planning and Execution of ABM Campaigns

Adam is experienced in developing and executing integrated lead gen, ABM, demand gen and product launch campaigns designed to create brands, develop categories, increase user adoption and more.

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Get to know our work

From value propositions to sales enablement tools, ABM content and more.
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