Get product launch essentials in weeks

You’ll receive a complete set of launch-ready assets tailored to your product and audience. These include promotional content, sales enablement tools, customer onboarding materials and a detailed project management framework—all designed to support a seamless and impactful product launch.

Yes, we offer discounts for startups under $1M in ARR, ensuring high-quality launch support at an accessible price point for emerging businesses.

Our services are competitively priced. Compared to the cost of hiring a full-time product marketing manager to lead such a launch—along with vendor fees for tasks like video production—we typically come in at a fraction of the cost when evaluated on a monthly basis.

The full package of assets and support typically takes 8 to 12 weeks, including elapsed time. This ensures adequate time for planning, collaboration and execution while keeping your launch timeline on track.

We’ll ask for existing marketing assets, branding guidelines, sales materials and product documentation. In addition, a product demo and/or technical walkthrough is crucial for us to deeply understand your offering. If these aren’t available, no problem—our process includes in-depth research to fill in any gaps.

We provide a detailed launch checklist and task tracker to ensure readiness. Regular check-ins help align marketing, sales, product and customer success teams, ensuring collaboration across all stakeholders.

We take a cross-functional approach, working with founders and product, sales, customer success and marketing teams as needed. Depending on your team’s structure, we can integrate seamlessly into existing workflows or act as a stand-in for a dedicated product marketing resource. Our process is designed to minimize time demands, with key inputs required at critical stages only.

Partnering with West 97 is often faster, more cost-effective and lower risk than hiring a full-time PMM. We offer access to seasoned product marketers with a proven track record along with a vetted network of specialized contributors like designers. Unlike a full-time hire, there are no onboarding delays, long-term commitments or additional overhead costs. This makes us an ideal choice for companies looking to launch quickly, successfully and with maximum efficiency.

Brand agencies often focus on high-level positioning or visuals and may lack hands-on expertise in the granular, cross-functional components of a product launch. We specialize in actionable, field-ready content and tools that directly support go-to-market execution and deliver measurable results.

Yes, we can provide brand design services as an add-on. This includes creating visuals for your product launch, ensuring all assets are cohesive and aligned with your brand identity. Let us know if you need additional design support.

We’ve supported SaaS startups, AI/ML products, fintech solutions and more across industries such as technology, healthcare and media. Our experience spans a wide range of use cases and audiences.

We can refine and build upon your existing assets to ensure alignment with your launch objectives and audience needs. Our goal is to enhance what you have and fill any gaps to create a cohesive and effective launch plan.

One round of revisions is included to fine-tune deliverables. Additional revisions are available for a small fee, ensuring that you receive exactly what you need to support a successful launch.