Get your tailored B2B messaging kit in weeks

We create messaging that highlights your strengths, simplifies product concepts and resonates with every B2B persona.

Core Messaging Guide

A value-based foundation for brand clarity and resonance.

Competitive Positioning Guide

Sales-ready positioning to differentiate your brand for every competitor type.

Persona-Based Messaging Guide

Tailored, audience-specific messaging for every B2B buyer persona.

Problem-Solution Guide

Solution value framed in the context of real customer needs.

Common messaging challenges we solve

Weak differentiation

Struggling to stand out in a crowded market?

Marketing / sales misalignment

Is your sales team lost with your current messaging?

Persona gaps

Need messaging that speaks to each unique buyer?

Complex content

Want to make technical solutions easy to understand?

 

Our solutions

Differentiate your product

with messaging anchored in your unique value and customer pain points.

Align marketing & sales

with consistent messaging for all teams, adaptable for multiple personas and scenarios.

Simplify complex concepts

with clear messaging for technical solutions that everyone can understand.

The 4 messaging guides that will fast-track your GTM success

Core Messaging Guide

What you get:

A ready-to-use set of messages defining your unique value and brand voice

What it powers:

GTM planning, content creation and stakeholder alignment

Competitive Positioning Guide

What you get:

Positioning that differentiates your brand for each type of competitor

What it powers:

Website copy, social media, brochures and other customer-facing materials

Persona-Based Messaging Guide

What you get:

Personalized messaging for each audience

What it powers:

Tailored email campaigns, digital ad targeting and customized sales decks

Problem-Solution Guide

What you get:

Clear narratives that connect customer pain points to your solution’s value

What it powers:

Sales enablement, pitch decks, case studies and demos

Why West97 for B2B Messaging?

Real sales experience

Messaging that works in the field, developed by GTM leaders with hands-on B2B tech sales expertise.

Proven results

An approach that has driven SaaS growth at Fortune 500s and SMBs alike.

Fast turnaround

A full messaging solution delivered in weeks, not months.

 

TESTIMONIALS

FAQs

You’ll receive a user-friendly, messaging kit that includes everything you need to power your go-to-market strategy:

  • Core messaging guide for brand clarity.
  • Competitive positioning guide to help sales teams differentiate.
  • Persona-based messaging guide that resonates with each audience.
  • Problem-solution guide linking customer needs to your solutions.

Yes, for companies with under $1M in ARR, we offer a 20% discount on our standard pricing.

Our full messaging kit is priced competitively—often a fraction of what mid-sized brand agencies charge. Unlike many agencies, our team brings hands-on experience selling to enterprise B2B tech clients, ensuring actionable, field-ready messaging. In many cases, the cost is also lower than a single month’s salary for a full-time product marketing hire. Book a call with us to get pricing based on a brief discussion of your needs.

The process takes around 3 weeks, from discovery to delivery. You’ll receive a ready-to-use messaging guide that your marketing and sales teams can implement right away.

We’ll need just two 60- to 90-minute discovery calls—one at kickoff and one during the research phase. At the end, we’ll review the guide with you in a final one-hour session. Any marketing assets you can share are helpful but not essential; we handle independent research to ensure minimal disruption.

If you have marketing assets, competitive research, RFPs or sales materials, please share them. If not, no problem—our process includes in-depth research, so you can stay focused on what matters most.

We go beyond branding to create messaging sales teams can use directly in the field. Along with brand clarity, our messaging supports technical marketing and is tailored for diverse sales contexts—something brand agencies don’t typically provide.

Yes, we can! While brand design isn’t included in our messaging kit, we can support a rebrand or new brand design project with a complete set of visuals. Contact us for more details and examples.

We can build on your existing messaging, adding fresh taglines, elevator pitches, persona-based messages and more. Often, sales teams lack field-ready messaging that aligns with marketing, so we ensure that your entire GTM strategy is cohesive.

We use a value-based approach, addressing audience pain points, industry-specific language and buyer personas. This ensures that your message is relevant and differentiated.

Our messaging clarifies how your product addresses key market needs, making it easier to assess alignment with customer expectations. This problem-centered approach helps you refine both your product and positioning.

We have experience in complex B2B SaaS sectors encompassing AI/ML, big data and more, supporting industries such as media, technology, financial services, healthcare and beyond.

Yes, our messaging enhances pitch decks, helping you communicate product value and market potential effectively. We can also adjust the language to ensure that it resonates with investors.

One round of revisions to fine-tune the messaging is included. If additional revisions are needed, they’re available for a small fee, which is included in the project scope as an optional add-on.

Explore More Ways to Drive Revenue

Learn how you can profit from on-demand product marketing